‘If you use it, we have to pay for it’: BMW defends its car subscription features, despite infamous U-turn on heated seats

If you thought BMW’s heated seat debacle was the end of automotive subscription models, think again ...
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BMW kills heated seat subscriptions but doubles down on software services

BMW ended heated seat subscriptions after customer backlash but continues software services, revealing where car subscription ...

BMW Commits to Subscriptions Even After Heated Seat Debacle

You may not have to pay a monthly fee to keep your butt warm, but BMW isn't backing down from subscription features.
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Surprising car subscriptions you’ll pay for in your new vehicle

(TestMiles) – We’re in a phase where cars are no longer just hardware; they’re software platforms on wheels. Brands like Tesla introduced the idea of “pay monthly for advanced driver assist” years ago ...