Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls of toilet ...

Charmin Ultra Soft Smooth Tear is Rolling Out to Stores Now for a Smoother and More Enjoyable Go CINCINNATI--(BUSINESS WIRE)-- Charmin has been secretly testing a big innovation for their Ultra Soft ...

Charmin Ultra Soft Smooth Tear, the brand touted recently by Procter & Gamble CEO John Moller as having “the biggest toilet paper innovation in 100 years,” (hint: it's easier to tear off the roll) can ...

Officially dropping in October, the Forever Roll is available early via an exclusive online pre-sale — now through October 12th. Sneaker drops and limited-edition collaborations keep fashion and ...

You can never have too much of a good thing—especially when it comes to toilet paper. That’s perhaps why Charmin just dropped the Forever Roll, its biggest roll yet. Available online and in stores, ...

(CNN) - Charmin is rolling out a change in its toilet paper rolls. The brand is introducing Ultra Soft rolls with scalloped edges nationwide this month. The perforations between the squares are ...

CINCINNATI – Procter & Gamble announced Monday a breakthrough in technology that will change the shape of toilet paper in its Charmin Ultra Soft rolls. The redesign involves replacing the traditional ...

CINCINNATI--(BUSINESS WIRE)--Charmin has been secretly testing a big innovation for their Ultra Soft rolls. Some lucky consumers have even gotten it in-store through a secret test. But now, for the ...