The post New Cheez-It Crackers Were Made with Cheese “Sonically Aged” to Hip-Hop appeared first on Consequence. Leave it to a marketing team to turn an interesting study into a branded partnership.

Inspired by a Swiss study that found that the bio-acoustic impact of sound waves affects metabolic processes in cheese, Cheez-It (K) teamed up with Pandora to put its own spin on the findings with the ...

Taco Bell can’t get enough Cheez — and neither can Twitter. The Yum! Brands YUM Tex-Mex chain has teamed up with Kellogg’s K Cheez-It for a new menu item that they’re testing in California: the Big ...

This isn’t just gas station-convenience store food — it’s a snack with potential to resonate far beyond the shelves. Cheez-It is rolling out its biggest innovation in three years with ...