Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

Your pipeline's drying up. Response rates are tanking. And you're watching deals slip away because your cold emails sound like everyone else's. So, how do you create cold emails that are so ...

Most businesses are in near-constant pursuit of more leads and traffic—the main drivers of revenue, at least in an online setting. One of the most popular strategies for driving more leads and traffic ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Recipients are becoming increasingly skeptical when deciding whether to read cold emails. Many of the tactics that worked well at the beginning of this year are no longer performing at the same level, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In an era dominated by chatbots, automated sequences and AI-generated copy, an unlikely ...