The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

Connecticut Attorney General William Tong is investigating complaints from an advertising watchdog that "recyclable" claims on much-touted high density polyethylene toothpaste tubes from ...

Colgate uses rigorous impact assessment — including baseline, endline, and one-year follow-up studies — to measure sustained ...

(Reuters) - Colgate-Palmolive Co's shares sank on Friday after the company reported lower-than-expected quarterly sales despite spending more on advertising and cutting prices to spur enough demand.