The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bill Kenney Not long into ...

If a picture is worth a thousand words, a color may be even more valuable. Subconsciously, consumers ascribe various qualities to certain colors and, by extension, the brands they represent.

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. A color can say much about a person (and their personal brand).

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. These brands understand the importance of communicating through ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Brand protection strategies can extend beyond the trademark rights in a name or logo used in connection with a product. For example, the color of a product or its packaging, or portions of a product ...

Born in a California garage, Behr Paint Company has grown into one of North America's leading paint companies through an enduring commitment to quality, innovation, and trust. Today, Behr goes beyond ...

The mayor and City Council this week adopted a guide that states the city’s brand should involve an upbeat and positive tone. “Explanations of decisions should be used to help communicate difficult ...

The countdown clock on the North Shore now displays the official logo of the 2026 NFL draft, inspired by Pittsburgh’s industry and artist Andy Warhol.