Adaptable roadmap essential. Building, borrowing, or buying capabilities key for dynamic digital commerce strategy. Investment priority shifts. CMOs focus on enhancing digital commerce capabilities, ...

Composable commerce is revolutionizing the digital business landscape with its unprecedented flexibility, scalability and speed. A composable commerce strategy is about the innovation and ...

For a long time, the importance of customer experience for B2B clients was underestimated. Businesses believed that B2B buyers do not care about difficult-to-formalize things like the convenience of ...

BOSTON, MA, UNITED STATES, January 21, 2026 /EINPresswire.com/ -- According to RCP's 26th Annual Customer Engagement, ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

NEW YORK, Feb. 17, 2026 /PRNewswire/ -- Omnicom (NYSE: OMC), the world's leading marketing and sales company, today announced it has been named a Leader in "The Forrester Wave ™: Commerce Services, Q1 ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. “Despite the uncertainties in the global economy, trends like evolving ...

Food and beverage ecommerce sales are growing as in-store sales are softening, highlighting the strategic importance of digital shopping channels at a time when some executives are making technology ...

As digital marketing continues to evolve, businesses are constantly looking for innovative ways to stay ahead of the competition. The emergence of AI-powered tools like ChatGPT has revolutionized the ...

Please enable JavaScript to read this content. Trade Principal Secretary Alfred K’Ombudo. [File, Standard] Kenya is aligning its National E-Commerce Strategy with ...