When a crisis hits, how your brand communicates about it can either preserve trust with consumers or deepen the damage. Having a clear, actionable communications strategy in place before you need it ...

Brian Phifer reinforces Phifer & Company’s trusted reputation with expanded services in executive coaching, communications strategy, and leadership development.

Democrats’ strategy was for communications to close Biden’s policy and political deficit in 2024. It has failed miserably. Rather than closing, Democrats’ communication failures threaten to widen ...

During the daylong event, students, alumni, and industry leaders explored how communicators shape civic engagement, digital ...

Whether it's a state bar association facing public scrutiny over a controversial disciplinary decision or a nonprofit legal aid organization raising awareness about critical access to justice issues, ...

Congratulations! You’ve just closed a funding round or hit a major milestone in your company’s journey. Now, it’s time to share this exciting moment with the world. As a founder or company leader, you ...

The Department of Homeland Security Office of Emergency Communications (OEC) released the first ever National Emergency Communications Plan (NECP) on July 31, 2008. This plan is and will continue to ...

For any organization, 2020 has been a messaging challenge. COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

Picture this: A tech company has reported 76% revenue growth, a 300% surge in its core business segment, and positive gross margins for the first time. Wall Street analysts maintain “buy” ratings with ...