While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

In this article, we'll explore how the consumer surplus is measured, providing real-world examples demonstrating its significance in shaping markets and consumer behavior. Consumer surplus is based on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

Circana: Beverages dominated product launches in the convenience channel last year. "Consumer behavior has changed dramatically in recent years, from the pandemic and then the resumption of active ...