In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

The targeted mailing list industry is evolving, embracing technological innovations, and adapting to changing consumer expectations. By integrating AI, enhancing personalization, adopting sustainable ...

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...