Easy, breezy, Gen X: CoverGirl stops chasing Gen Z to focus on middle-aged women

A favourite in the noughties, the brand also hopes to keep new products priced below US$10. Read more at straitstimes.com.

CoverGirl chased Gen-Z for a decade and failed. Here’s the expensive lesson it just learned

CoverGirl couldn’t credibly serve Gen-Z, and it’s a warning for any founder trying to win a customer their brand hasn’t ...

GTA 6 Cover Girl Believed To Be Inspired By Viral Venezuelan DJ

Fans believe the GTA 6 cover girl is inspired by viral Venezuelan DJ Gabriela Chiquin. Inside the 2024 photo, Rockstar's silence and the GTA 5 Lohan history.
People

Queen Latifah Is a CoverGirl for the Second Time: 'Here We Go Again!'

Queen Latifah and CoverGirl are partnering again, 21 years after she was first named a face of the brand Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since ...
Business Wire

COVERGIRL Teams Up With WNBA’s Chicago Sky to Be Their First Official Cosmetics Partner Celebrating Beauty and Women’s Basketball

CHICAGO--(BUSINESS WIRE)--Iconic beauty brand, COVERGIRL, today announced it has become the official cosmetics sponsor of the Chicago Sky, the 2021 WNBA Champions. This dynamic partnership bridges ...