Bad targeting persists despite AI’s rise because a large percentage of advertising AI still trains on probabilistic proxies ...

Much like fighting fire with fire, marketers are now feeling pressured to wield AI to succeed in the AI era. But in trying to keep up with competitors, I'm seeing many companies put the cart before ...

SEATTLE--(BUSINESS WIRE)--New research from Revefi reveals that bad data costs companies significantly and in more ways than one. Forty percent of the more than 300 IT directors, data and analytics ...

Way back in 2015, we wrote a cover story for Governing about bad data. We wrote that “data is the lifeblood of state government. It's the crucial commodity that's necessary to manage projects, avoid ...

The United States is in a data quality crisis. This impacts everything, from productivity to AI. Here I’ll focus on the impact of bad data on customer service, which is also in crisis. I recently got ...

Virtually all of the Army’s weapons are affected by delayed or backordered parts—and mismatched computer systems are largely to blame. And it’s only been a month since a new digital tool has started ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Bad customer data – databases where customer data is inaccurate, incomplete and inconsistent – causes huge issues for financial institutions. Accurate customer data informs effective customer ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...