Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Steve Jobs was a master new ...

Pair a changing paradigm with a never-changing need and you can begin to develop the guiding principles of your category. The Fast Company Executive Board is a private, fee-based network of ...

Here are the principles that helped us stake out a fast-growing new niche in a notoriously slow industry, and how you can do the same. build a business ...

When we hear of the hottest new startups gaining traction, it's surprising how simple the concepts are. Many times, it's small problems that are approached in a different way that leads to major ...

In 2014, our clothing company announced plans to largely transition out of traditional offline wholesale partnerships, to focus on connecting directly with our consumers. Our rationale was simple: ...

Selling to an existing market is far from easy, but at least the skills required are a known quantity. Selling to an emerging market, especially when you are helping to create that market by offering ...

With the Google Places business listings service, you can add details about the products and services offered by your business. Google Places listings appear in a map box in Google's search results, ...

On Wednesday I started an examination of an investment strategy firm that specializes in microfinance, Minlam Asset Management. As I interviewed one of Minlam’s founders, Mike Hokenson, I noticed a ...

When our ten-year old vacuum sucked its last dog hair on Sunday, I went to Consumer Reports online, hit the Household Appliances link, and browsed the vacuum category under Canister. A few minutes ...