If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...
Across industries, executives are pouring unprecedented capital into data platforms, analytics, and artificial intelligence. The promise is compelling. Better insight. Faster decisions. Measurable ...
Forbes contributors publish independent expert analyses and insights. I lead Boston Consulting Group’s Behavioral Science Lab. Nov 21, 2024, 08:15am EST Nov 21, 2024, 09:18am EST An organization’s ...
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