AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on ...

The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

As platforms fragment and performance metrics tighten their grip on creativity, agencies heading into 2026 are being forced to confront a deeper question: is speed becoming a substitute for thinking?