TROY, N.Y.>> New custom bra store ZeBra Bras is opening soon in the Collar City. Located at 48 4th St. in downtown Troy, ZeBra Bras is taking a high-tech approach to bra-making. Instead of measuring ...

It's no secret that finding a comfortably fitting bra can be difficult, often requiring multiple failed attempts. That's where the Braave system comes in, as it uses 3D printing and scanning ...

If you’ve ever set foot in a fitting room to try on a bra, you likely know that finding a perfect fit can be frustrating. Sometimes, it can seem downright impossible. Knowing that fit frustration well ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

The standard sizing of bras as is can work for some women, but there's a huge variability in what breasts can look like. To Mona Zhang, 26, boobs are like snowflakes—no two are the same. Last year, ...

Have you always wondered why bra sizes have letters and numbers? Did you know bra designers use various sizing methods for different types of bras? Bra sizing can be confusing, so Honeylove breaks it ...