Consumers have high expectations for convenient, seamless experiences across all points of interaction with a business, and frontline workers bear much of the responsibility for meeting those ...

Reputations are made or broken by the experiences customers have with companies and especially by what they have to say about those experiences. This is a cornerstone of customer obsession — when ...

Customer advocacy is fundamentally very different from traditional marketing. Traditional ads focus on pushing messages to a broad audience through various channels like TV, radio, print, and digital ...

NJ Transit filled the vacant customer advocate role Thursday with a French man, Franck Beaumin, who has experience in transit operations worldwide. (Fran Baltzer for New Jersey Monitor/NJ Transit) ...

What’s the cost of marketing distraction when shiny objects like new technologies or buzzy trends whip up fear of missing out in even the most disciplined marketers? We saw it plenty in 2023 (hello, ...

Showing that a brand cares about its customers’ experience and satisfaction is a powerful way to build trust and credibility with target audiences. While organizations may realize that leveraging ...

Customer advocacy isn’t a thing that has remained constant – It’s a new concept. And sadly the advocate effect isn’t a phenomenon… yet! The advocate effect, where satisfied customers become vocal ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...

ATLANTA--(BUSINESS WIRE)--Cognosos – a leading provider of real-time asset location solutions – today announced the appointment of Greg Carter as the company's Vice President of Customer Success. With ...

LONDON & BOSTON--(BUSINESS WIRE)--Mention Me announced today that its Customer Advocacy Intelligence Platform is now an SAP Endorsed App, available for online purchase on SAP® Store. SAP Endorsed Apps ...

In the late 1990s, when Arkadi Kuhlmann launched what would later become the largest direct US savings bank, ING Direct, he had a surprising message for the nation’s millionaires: we don’t want your ...

One day after NJ Transit announced a proposed 15% fare hike, a state Senate committee advanced a bill that would create a transit customer advocacy commission that one lawmaker said would have given ...