Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Marketing, advertising, and communications processes have changed to strategically capitalize on an increasingly digitally transformed, technologically empowered, globally interconnected consumer, or ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

Opinions expressed by Entrepreneur contributors are their own. The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied ...

Journal of Business Ethics, Vol. 148, No. 4 (April 2018), pp. 783-799 (17 pages) Researchers and managers alike are becoming increasingly interested in the topic of unethical consumer behavior. Where ...