In the world of B2B, customer loyalty is the cornerstone of sustainable growth. While many businesses focus on customer acquisition, it's returning customers who often drive the most substantial ...

The AI agents provide insights to target decision makers and optimise engagement, aiming to simplify long buying cycles of ...

Imagine a bustling tech startup with social media posts garnering thousands of likes and shares. Yet, as the marketing team celebrates these digital victories, the sales department remains perplexed.

Tear up the B2B marketing rule book and tap into the world of the B2B ‘celebrity’ influencer Add some OOMPH! to your marketing comms: The creative secrets of award-winning B2B campaigns Get up close ...

As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined. Connecting with customers is no longer about the product, nor is it ...

Once the buyers have been identified, the Journey Agent in Adobe’s Journey Optimizer B2B Edition can take over. It’s designed ...

In the evolving landscape of business-to-business (B2B) transactions, the dynamics of buyer engagement have undergone significant transformations, necessitating a strategic overhaul in how companies ...

What would you ask your best customer if you could sit down to have a coffee with her? If your aim is to improve the relationship, your best bet would be to talk about her experience with your company ...

Qualified's Piper the AI SDR Agent receives continual recognition among top solutions from industry analyst firms and ...