Discover how perceived value affects customer choices and price in marketing, emphasizing attributes that elevate your ...

Oracle Corp. is jumping on the generative artificial intelligence train with the addition of dozens of new capabilities designed to help organizations boost productivity in areas such as customer ...

A brand is made up of many elements: strategy, target market, customers, advertising, marketing, innovation, and many more. However, one element seems to get left behind: the staff. The employees. The ...

The marketing funnel is conventionally thought of in four layers: Attract > Convert > Close > Delight. But this has become antiquated. Traditionally, marketing is all about the acquisition of ...

Welcome to our fifth annual “CRM Top 100” issue, where we highlight the hottest trends and technologies in the three pillars of CRM—customer service, marketing, and sales—as well as the 100 leading ...

From answer engine optimization to influencer partnerships, new marketing strategies are reshaping how automotive aftermarket companies are reaching their audience.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Let’s start by defining what ...

Want to improve how your company uses social media? Look at traditional customer service for ideas about what customers want when they reach out to a company. Over half of brands (55.5%) do not not ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A novel paradigm is emerging that promises to revolutionize how businesses interact with ...

Singapore may be one of the most AI-forward markets in the world, but when it comes to customer service, AI is still missing ...

WALL, N.J.--(BUSINESS WIRE)--New Jersey Natural Gas, (NJNG), a regulated subsidiary of New Jersey Resources (NYSE: NJR), announced the appointment of Marissa Travaline as Vice President, Customer ...