A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

Surveys are a major part of a voice of the customer (VoC) program. Here are some considerations — and questions — you should consider. Companies that don’t measure the impact of Voice of the Customer ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In an era where consumers routinely consult online ...

Poorly-designed surveys waste everyone’s time. Here are some common survey problems and ways to get the most out of your next. Can we talk? At the most basic level, these three words are the ...

Customer satisfaction surveys are a form of research in which you ask your customers for their views on issues that indicate how well or how badly your company is performing. Satisfaction surveys are ...

Recently, I wrote about re-engaging with lost customers. One of the steps to reconnect is to create a customer satisfaction survey. A customer-focused satisfaction survey provides the feedback you ...

Speaking at the Guardian’s Open Weekend event, Guardian editor Alan Rusbridger asked readers what they’d be willing to give in exchange for the paper’s journalism: money, time or data. Rusbridger, do ...

Asking your customers more than two survey questions can destroy the value of your customer success efforts according to statistics. One of the most often requested features we get (and refuse to ...

Opinions expressed by Entrepreneur contributors are their own. How many times, during a customer experience, have you been asked to “just take a quick survey”? Whether you receive a pop-up immediately ...

Millions of businesses rely on customer surveys to learn more about their customer base, their products, and their options for the future. Aspiring entrepreneurs use them for initial market research ...

The polite but insistent phone calls started coming for Brian Wille not long after he purchased his Odyssey minivan at Darrell Waltrip Honda in Franklin, Tenn. Was he satisfied with his purchase? Was ...