Hasbro will unveil a 'Prime Wars Trilogy' epic tale, with the 'Titans Return' arc featuring Sentinel Prime. By Borys Kit Senior Film Writer In a rare move for the toy world, Hasbro is uniting its ...

McFarlane Toys has focused on DC Comics with their Page Punchers action figure lineup thus far, but the licensing deal that they signed with Hasbro last year is starting to bear fruit. The deal ...

Soundwave as a character has been popular for over 40 years (Hasbro) If children spend all their time on their smartphones, then why are traditional kids’ brands like Transformers doing better than ...

The transforming alien robots are coming to a theater near you in the fifth installment of the toys-turned-movie-stars franchise. The Hasbro toy company, which owns the movies, has done its share of ...

Benson Yee was a Star Wars-obsessed kid when something new caught his eye in a toy store during a family vacation: Transformers – “robots in disguise” – that changed into vehicles or other objects. “I ...

The new inductees into The National Toy Hall of Fame have been announced: My Little Pony, the card game Phase 10, and Transformers. The competition was stiff. The National Toy Hall of Fame recognizes ...