NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, reports new data detailing ad performance across live Thanksgiving weekend football matchups, including Amazon’s first-ever Black Friday game.

NBCUniversal and Paramount Global are the inaugural media partners to integrate EDO’s Always-On TV and Streaming performance data — covering all advertisers across their linear and streaming platforms ...

EDO, an advertising technology firm co-founded by actor and filmmaker Edward Norton, has been found liable for breach of contract by a federal jury. The company must pay $18.3 million in damages to ...

TV outcomes measurement company EDO has a new tool that enables marketers to leverage its syndicated engagement data for testing media investment scenarios and refining strategies in the fragmented ...

Facing an expanding array of alternate measurement solutions and growing use of integrated data for media buying and performance measurement for convergent TV campaigns, Nielsen is collaborating with ...

Nielsen and EDO said they made a deal that will integrate Nielsen One audience data with EDO’s outcome measurement, enabling mutual clients to plan and measure the results of advertising campaigns.

Nielsen, has announced that it intends to make its Nielsen ONE audience measurement data available as an input to EDO’s predictive outcomes solution for mutual clients. Similarly, EDO intends to make ...

NEW YORK—Vizio’s Inscape, a smart-TV data provider, and EDO said they have extended their longstanding data partnership. EDO said the new, multiyear agreement with Vizio’s technology division is part ...

EDO, the TV outcomes company, and FuboTV, the sports-first live TV streaming platform, have partnered to measure consumer behaviour across Fubo’s sports, news and entertainment content. EDO will ...