As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — ...

What can AI help me do with my data, and is my data ready for it? Those are the central questions for government agencies as they prepare for AI, experts say. Everything else — training, budget, ...

Data integration is a leading priority for enterprise executives, with 82% of senior executives considering scaling AI a top priority. However, this ambition is frustrated by the longstanding practice ...

Hype cycle impact. Generative AI’s adoption follows a two-stage hype cycle: refining technology and identifying practical use cases. Content-driven AI. Generative AI is changing how content is created ...

AI agents are reshaping the way automation is approached, allowing you to streamline workflows, analyze complex data, and handle intricate tasks with greater efficiency. When paired with tools like ...