Decisions can feel overwhelming, especially when you’re juggling pros and cons in your head. A classic list might seem helpful, but it often falls short when the stakes are high, or the factors are ...

Decision analysis looks at the paradigm in which an individual decision maker (or decision group) contemplates a choice of action in an uncertain environment. The theory of decision analysis is ...

Business owners and managers make a number of decisions throughout the day, week or month. Many of these decisions are "either-or," but even more of them often are about "how much." Margin analysis, ...