Why are people buying clothes they can't wear? Explore digital fashion, virtual clothing NFTs, and the rapid growth of metaverse fashion.

Web3 is transforming the $2.4 trillion fashion industry across the world. Digital fashion is clothing made of pixels, not fabric — they may not exist in the real world. Fashion design software like ...

This article on Zoom fashion is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our NFT ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Virtual clothing businesses follow similar models: The customer purchases a piece of “clothing” — ...

You might think buying a designer dress that exists only as computer code sounds like the kind of financial decision that would make your parents question their parenting choices. But major fashion ...

To receive the Vogue Business newsletter, sign up here. Digital fashion company The Dematerialised is offering to swap physical clothing for digital fashion in a bid to lure more shoppers to Web3 and ...

It’s a great time to be in the avatar business. New York can attest to that, as an influx of digital people blanketed the city during fashion week, from the World Trade Center to Times Square to ...

Meta avatars are getting a wardrobe refresh thanks to the platform’s new partnership with digital fashion provider DressX. Pieces from DressX’s digital-only inventory will be sold within Meta’s avatar ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. ST. LOUIS – Digital fashion is a growing ...

Fast-fashion companies like H&M are embracing "digital twin" technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. As The Conversation reported, H&M ...

This season, a handful of designers are opting for digital presentations instead of traditional in-person runway shows. This marks a resurgence of a trend that emerged during the COVID-19 pandemic in ...

Digital fashion allows users to build virtual wardrobes that they can "wear" for their avatars and social media posts or to other digital environments. Once upon a time, fashion editorials and ...