As the baby laundry detergent brand most recommended by pediatricians, Dreft is specially formulated to be gentle on baby’s skin and tough on stains. Parents have relied on Dreft for over 80 years to ...

Dreft unveils modern, clean packaging for its entire liquid detergent lineup. Dreft Baby (formerly Newborn) now features an improved formula designed to tackle tough baby stains. The refreshed Dreft ...

Procter & Gamble brand Dreft has introduced its first mobile application with the goal of helping expecting and new parents chronicle special moments from pregnancy through their baby?s first year.

Jonas Brothers fans eager to get a glimpse of Kevin Jonas' baby Sunday evening were also treated to a marketing message from Procter & Gamble's Dreft, a baby fabric detergent brand that purchased the ...

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CINCINNATI--(BUSINESS WIRE)-- Dreft, the top pediatrician-recommended baby detergent brand, today announced a comprehensive packaging redesign, product name simplification, and product upgrade to ...