Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

Before sending your next campaign you should stop and ask yourself: What is the goal of my email marketing? Is it to generate more leads? To convert more leads into customers? Increase sales? Whatever ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Attempting to provide consistency for buyers and sellers, the Interactive Advertising Bureau's Email Committee has published "Email Campaign Performance Metrics Definitions." Terms defined ranged from ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Making a successful email marketing campaign takes plenty of engaging, meaningful information and a strategic goal to get your target audience involved. Tactics like including "how-to" information in ...

Brand and demand: Throughout my entire career in media and marketing, I have viewed these as two sides of the same coin. You identify an audience, you target them, and then you deliver a message that ...