For capturing and retaining customers, the importance of a successful email marketing strategy is paramount. In fact, 81% of small and midsize businesses (SMBs) rely on email marketing as their ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

Imagine you logged into your bank account and noticed that your balance had mysteriously increased by $1,000. You had no idea where that money came from or why it was there. It just... happened. The ...

The only way to know if your emails are working is to measure your key performance indicators (KPIs). These are specific marketing metrics, ranging from deliverability rates to list growth rate.

KPIs are the key performance indicators of a business. They are monitored regularly to ensure that your business performance targets are achieved and maintained. KPIs can involve strategic measures, ...

In business performance management, effectively distinguishing between key performance indicators and operating indicators is a critical challenge for many organizations. In my experience, however, ...

While content creation is necessary to any business’s marketing strategy, it does not entirely guarantee the best outcomes. For your content marketing efforts to be successful, you first need to ...

Choosing the right KPIs for an e-commerce store can be tough because you have so many moving parts and so much data to analyze. Learn how to simplify here. Whether you’re a startup or just looking to ...