You've added a hot new product or spankin' new service to your offerings, and you want your customers to know about it. Or perhaps you want to make sure your customers don't forget you as they keep an ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. With all the talk of text message marketing, it is essential ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...