In a comic in the satirical Marketoonist, four marketers are meeting in a conference room. The leader points to a photo of a woman on a large screen behind him. “Our persona is named Cheryl,” he tells ...
Empathy is a strategic capability that has a direct impact on decision-making quality, trust, retention and organizational resilience.
Design thinking offers hope and holds promise for designing significant change[1]. In a world fraught with misunderstanding and habitual polarization, innovation leading to a more humane world is ...
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