B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Marketing ethics refer to a set of moral principles that guide the behaviour of individuals and businesses involved in advertising and selling goods and services. Since it is important for most ...

AI use is skyrocketing, and new tools are entering the scene every day. No wonder that many leaders are concerned about the ethical implications of AI in marketing. Let's kick things off by talking ...

In today’s social-media landscape, influencer marketing is key. Whether your brand sells luxury items or mass-consumption goods, influencers have the potential to build authentic connections with your ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry ...

Mo Cherif is the senior director of Gen AI at customer experience management company, Sitecore. At a time when consumers are demanding more personalised, seamless and responsive interactions with the ...

Generative AI has quickly become an essential tool for marketers who want to streamline workflows, personalize messaging and unlock new creative possibilities. But as with any powerful technology, ...

In an aggressively competitive market environment of today, the pharmaceutical companies need to concentrate on smaller cities and rural areas to increase sales of their products and newer strategies ...

In today’s social-media landscape, influencer marketing is key. Whether your brand sells luxury items or mass-consumption goods, influencers have the potential to build authentic connections with your ...