Quantitative and qualitative analysis serve distinct—but complementary—functions in investment research. Quantitative analysis is structured, repeatable, and built on measurable data.

Qualitative Analysis When conducting qualitative data analysis, there are some key considerations to address to ensure rigor, validity, and ethical integrity. Here are the top things to consider: ...

Qualitative Data Analysis Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in ...

How to Conduct Qualitative Market Research: Analyze the Collected Data A qualitative study may take one day or three weeks for the data collection and up to six weeks in total for the final report ...

Quantitative data management and analysis uses numbers in its methods, while a qualitative approach involves text.

Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

What Adds to Your Analysis? News: Staying informed is the cornerstone of qualitative fundamental analysis. Always double-check your sources, but collect the data yourself whenever possible.

Qualitative research is not a numbers game, so balance the number of participants with the time and resource you have to collect and analyse their data. See our section on sample groups and recruiting ...

While qualitative data gives detailed information, it can be time consuming and costly to gather and analyse. What is quantitative data?