By crafting authentic, emotional and structured stories, you can inspire your stakeholders to believe in your vision and act ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

A story can make a lasting impression during the medical school admissions process — but not always a good one if it doesn't show resiliency, self-reflection and gratitude.

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Learn why most novels fail and how to master the essential elements of storytelling. Perfect for aspiring authors and seasoned writers to take ...

Urban Outfitters collaborated with Converse for this micro-video campaign: Chuck lovers were encouraged to submit Vine clips of their adventures while wearing Chucks. This is a great example of a ...

The pandemic ushered the era of hero-fication of everything, with brands scrambling to show their whole-hearted appreciation for nurses, doctors, teachers, delivery drivers, waiters and supermarket ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...