Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Aug 28, 2023, 11:00am EDT This article is more than 3 years old.

The customer experience (CX) landscape is evolving rapidly due to technological innovation, shifting customer expectations, and the desire to differentiate in an increasingly competitive economy.

In today's competitive marketplace, businesses increasingly aim to provide excellent customer service and positive customer experiences. These two terms are often used interchangeably, even though ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...