Imagine removing a branch of the U.S. government, say the Supreme Court. What are the myriad ways that such an upheaval might reshape people’s lives? Policy makers and researchers probably would want ...

Soumaya Keynes We’ve all heard of nudge. It’s the idea that by changing the default option, by doing one little tweak, policymakers can nudge individuals towards making better choices. By exploiting ...

It’s been 15 years since a particular concept of behavioral science went mainstream. “Nudge theory,” the notion that our behavior can be successfully influenced through “soft” interventions, has ...

With countries such as China, South Korea, Italy and Iran locking down borders, shutting schools, banning gatherings and quarantining travellers, much has been made of the UK’s alternative approach to ...

Preventing hand injuries requires more than training programs and safety signs—it requires a deeper understanding of how workers make decisions. Nudge theory offers an innovative solution by using ...

For example, nudge interventions involving health claims were quite successful across a number of studies, although when this information was provided close to the ‘moment of decision’ (i.e. when the ...

When I was a teenager, I learned something important about human behavior just by listening to Cubs baseball games on the radio. I learned that the pain of losing tends to be greater than the pleasure ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...