Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. It’s no different in ...

Among public tech companies, “product-led growth (PLG) companies — those who educate and convert buyers with product rather than sales and marketing (SLG) — operate at about 5% to 10% less ...

The past decade has seen an emergence of various cloud and SaaS businesses. Within the bigger plot behind the trend, one subtext is at play which becomes clear when we look at the success mantra of ...

It’s time to say goodbye to traditional marketing-driven strategies and hello to product-led growth (PLG)! I believe the shift toward user-centricity is about to revolutionize the way we think about ...