External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...

External links are easily one of the most overlooked SEO elements. They’re also one of the most misunderstood. Some add too many links to content without considering quality, relevance, or long-term ...

Google’s John Mueller answered a question about internal linking and affirmed that internal linking that goes beyond site breadcrumb navigation is one of the “biggest things” a publisher can do tell ...