As the world's leading gum manufacturer, Mars Wrigley is quickening the pace of change. The Mars Wrigley gum portfolio, which includes EXTRA®, ORBIT®, and HUBBA BUBBA®, has introduced multiple ...

Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. For over a century, gum has been ...

Candy companies want to get Americans back into chewing gum, a once popular trend bucked by the COVID pandemic and surging inflation, but one executive’s new epiphany hopes to change the game. Alyona ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...