Months after it made its world premiere in Japan, the compact Toyota Land Cruiser FJ has reached showrooms in its home market. Carrying a base price under $30,000, it's an affordable way to get into ...

Boxy, impractical on the road, and uncomfortable for passengers, the Toyota FJ Cruiser didn't last long on the market, but left a long-lasting impression on its cult following, thanks to its ...

18 years ago, Toyota's Land Cruiser family expanded with a chunky, retro-themed off-roader called the FJ Cruiser. The car was a cult hit in the United States, one that has grown into a classic in its ...

To push its new off-road FJ Cruiser, Toyota launched a cross-channel marketing blitz. The campaign from Saatch & Saatchi LA blends text, banner, mobile TV and video advertising, while making use of ...

Gerhard started his career in automotive journalism in 2010, after finishing degrees in Communication, English, and Politics, and diplomas in Film and Art Appreciation and Graphic Design. He's ...

Despite the original Toyota Land Cruiser being a certifiable workhorse, starting in the 1980s, it began its transition into premium family transport. And as capable as the legendary Land Cruiser was, ...