Accounting procedures may baffle you, and legal statutes may daze you, but if you're like many small-business owners, the one facet of your business that you can comprehend and that sustains your ...

Brand loyalty has an influence on consumer behavior, so it is important for small businesses to build brands that can compete with the major branded products on retail shelves. You will find many ...

The study of consumer behaviour is largely to understand what makes a customer tick, be it a retail customer – buying things for ‘personal’ consumption or institutional buyers buying products and ...

Americans still concerned about persistent inflation and weaker hiring, according to a closely watched consumer confidence gauge.