LOS ANGELES -- Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries digital replicas of models could render her job ...

The star of a new ad for Guess in the latest issue of Vogue is a willowy, AI-generated model, whose synthetic status is only called out in a a fine-print caveat. Now that AI has hit the ads of fashion ...

Ukrainian Fashion Week is back in Kyiv. The event first returned last year, after being suspended in 2022 in the wake of Russia’s full-scale invasion. Life had to continue, the organizers said, even ...

Artificial intelligence, often abbreviated as AI, has been a topic of conversation in nearly every industry worldwide, and fashion is no exception. While AI's impacts on a large scale are still ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

LOS ANGELES — Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself. On one hand, the 25-year-old worries digital replicas of models could render her job ...