There comes a time in every musician’s life when they realize it is time to take things to the next level with their instrument and gear. Many of us start out on something we picked up at a pawn shop, ...

Who says getting a guitar custom-built to your specifications has to cost the earth? Well over at the Fender Mod Shop, you can now make some huge savings of up to $400 on designing your dream guitar ...

BURBANK, CA--(Marketwired - June 14, 2016) - Fender Musical Instruments Corporation (FMIC) debuts the new Fender Mod Shop, an immersive digital studio experience providing consumers with the ability ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. If you wanted to spec your ideal Fender electric, you'd have to turn to the Custom Shop, right?

“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...

When the Fender Electric Instrument Manufacturing Company launched in 1946 in a sleepy suburb of Fullerton, California, little did it know how much of an imprint Fender the brand would have on the ...

Mod Shop is Fender’s new online space where customers can create their very own custom guitar. The platform improves on the brand’s previously launched “American Design Experience,” which offered ...

When the Fender Electric Instrument Manufacturing Company launched in 1946 in a sleepy suburb of Fullerton, California, little did it know how much of an imprint Fender the brand would have on the ...