There are plenty of car brand logos with hidden meanings, but the reason why Porsche and Ferrari both use a horse as their logo boils down to their individual histories, not branding strategy. Even ...

If there's one brand that loves its heritage and history, it's Ferrari. It has always been in the same factory, making cars of the same color, with the same V12 engine configuration obsession, and the ...

Ferrari's brand strength and exclusivity provide a competitive advantage, leading to stable cash flows and high profit margins, unlike other automotive companies. Despite a recent 13% drop in share ...

Ferrari's Special Projects program handled development, and it's "characterized by an exclusive design crafted to the requirements of the client." Apparently, the customer wanted a modern homage to ...

A little over five years since the Ferrari Roma's introduction as a coupe in November 2019, the second month of summer in 2025 became a little hotter with help from an all-new Prancing Horse: Amalfi.