The Fiat 500 is going back to America and is doing it the right way. The electric variant of the iconic tiny model plays on the same team as Jennifer Lopez. The car shows up in JLO's latest music ...

FCA US LLC took three of the top 15 television commercials spots - including the highest rated in the automotive category - in the 27th annual USA TODAY Ad Meter voting during Sunday's Super Bowl. The ...

It’s not exactly clear whether it was Romanian beauty Catrinel Menghia or Charlie Sheen who made Fiat’s Abarth advertorials that successful, but they sure helped with the launch of the beefed-up ...

Cinematic sweep was the backdrop for Jeep, a century of wisdom for Dodge and risque humor for Fiat - the three Super Bowl commercials from Fiat Chrysler Automobiles U.S. unit. They were among a small ...

Fiat - Seduction The Super Bowl normally calls for ads that nobody has seen before, or at least not until they are pre-released in the week or two before the game. But sometimes marketers just have a ...

Italian car maker Fiat has apologized to China for its latest TV ad, featuring Hollywood star and political activist Richard Gere socializing with Tibetan monks. The ad for the company’s upmarket ...

Sexy, fun and fashionable – three words that the Fiat brand has used to describe itself since re-entering the United States in 2011. And the Fiat Chrysler Automobiles NV brand may have found a perfect ...

Forbes contributors publish independent expert analyses and insights. I am grounded in autos but range broadly. Like every year, Fiat Chrysler isn't tipping its Super Bowl advertising plans before the ...

Forbes contributors publish independent expert analyses and insights. I am grounded in autos but range broadly. Continuing its cavalcade of culturally relevant marketing promotions, Fiat Chrysler now ...