American Rebel — America’s Next Great Success Story — Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...

At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture. The post Underutilized data sources: Unlocking what marketers ...

In today's B2B landscape, marketers are working with a mix of data sources to drive performance. Both first- and third-party data serve a purpose, and most strategies rely on a thoughtful blend of the ...

In today’s world, privacy matters more than ever. With new rules like GDPR and the end of third-party cookies, businesses can no longer rely on tracking people around the web to understand their ...

For a great first-party data strategy, brands and agencies need to prioritize their data acquisition strategy.

QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...

John Fitzpatrick, president and CEO of Force Marketing, shares practical strategies dealers can use to finish Q4 strong.

SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights, the global leader in Revenue Growth Intelligence, today announced the launch of its Revenue Growth Agentic Ecosystem, delivering complete AI-driven ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. How we track, measure and attribute the success of marketing ...

OpenAI is a lucrative customer for the big cloud providers right now. That could change as the startup looks to build its own ...