The latest entry in Flora's “Skip The Cow” campaign, which initially launched in the U.K. last year, has now gone global. Creative agency Pablo kicked off the work across 12 global markets, ...

It is not easy to put out an idea in the market that challenges the long-held notions and beliefs people might be holding on to in their heads. When Flora Plant Group rolled out tongue-in-cheek ...

Add Yahoo as a preferred source to see more of our stories on Google. -Credit:Reach plc (Reach plc) The UK arm of the firm behind popular spread brands Flora and I Can't Believe It's Not Butter has ...

Unilever is looking to dial up the premium credentials of Flora and entice block butter buyers to the spreads category with the launch of Gold from Flora – a new spread blended with butter. Gold from ...

Spread the word: the vegan answer to posh butter has arrived. Upfield has expanded its dairy-free Flora Plant B+tter range with a Smoked Garlic flavour, in a claimed “industry first”. The new variant ...

Add Yahoo as a preferred source to see more of our stories on Google. There are people in this world who despise margarine... Butter munchkins. Butter munchkins are the sort of foodie who have a slab ...

The tongue-in-cheek billboards feature the butter brands’ Flora Plant range and ask the public to consider that if it tastes so good without animal products, why did we ever use cows in the first ...

A ‘disgusting’ reformulation of Flora margarine has prompted consumers to flock away from margarine toward real butter, according to new research published in the Grocer. Since Unilever altered its ...

Butter is back on the table in millions of homes as sales of margarine slide. Lurpak butter has knocked Flora off the top spot in the spreads chart for the first time in 20 years, according to figures ...