With a change of ownership in the works, TikTok’s algorithm – the secret sauce of its success – is going to be reset for US users. What differences users will see is unclear, but changes are coming.

Tension: Our sense of identity meets the algorithm’s curated version of who we are. Noise: The endless scroll amplifies a digital echo chamber, distorting our self-perception. Direct Message: True ...

TikTok is revolutionary and it’s on the mind of every social media enthusiast. But are you interested in it as well? Let’s get this straight: TikTok FYP (For You Page) is the brainpower that juices ...

There is nothing better than curating a FYP to your specific interests. The accuracy of the algorithm is part of the reason why TikTok has become so successful. However, liking one video can really ...

A new slider tool allows users to signal they want more content based on certain topics, like ‘dance’ or ‘current affairs.’ A new slider tool allows users to signal they want more content based on ...

As social media has evolved in recent years, the For You page (FYP) has become one of the most powerful features on platforms like TikTok—and Instagram, where it’s known as the Explore page. The FYP ...