These affordable models will wear new nameplates and pack a variety of powertrains, from gas engines to electric motors.

Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to ...

Ford pledges five new sub-$40k models by 2030, starting with an electric pickup, to fix a lineup left barren by the death of ...

Ford is betting on its new Universal EV platform to compete with BYD and other leading Chinese brands. The first UEV-based model will be a mid-size electric pickup that Ford says will start at around ...

Confused by Ford’s SUV lineup? We rank every 2026 Ford SUV from smallest to largest, breaking down MSRP, space, and ...

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

Farley recently expounded on Ford's new EV strategy, refrencing one of the most popular EVs.

The overall 6% drop can mostly be attributed to several vehicles being discontinued. Production of the popular Escape wound ...

Ford Motor saw its sales drop 5.3% after it ended production of two popular SUVs, but it saw gains in small pickups and cars.