Warc1y
Understanding brand equity: Frito-Lay taps into the 'emotions' of American snackers
Just a week before PepsiCo's Frito-Lay division startled the entire snacks ecosystem with the introduction of a milk-chocolate-covered Lay's potato chip, Mike Quintana, director strategic insights ...
Warc1y
Frito-Lay: Rescuing the pride of Guatemalans one tortrix at a time
Frito-Lay, a fast-moving consumer goods brand, launched a campaign in Guatemala to increase penetration by 10%, maintain respect, change people's behaviour, and increase brand love. In Guatemala, ...